An epic advertising war. With Google Adsense and Ad Dynamo representing the best in PPC, BuySellAds and Ad Taily representing banner advertising and with Infolinks representing in-text advertising, the market for online advertising is hotting up with their being more options of online advertisement than ever. Although PPC and Adsense is still the most used form of online advertisement, it can be considered that there are other programs out there that are better suited to your website. This article will look at the market leaders of online advertising from PPC to banner advertising to in-text advertising.
Google Adsense (PPC)
- Adsense has the most amount of advertisers. This means that you will get a wider range of different adverts being displayed on your website.
- It is famous for gaining high CPCs. With lots of advertisers comes increased bidding wars.
- It’s Google: a reliable mutli-billionaire company with a great reputation on the internet.
- The user interface is easy to use and simple to navigate.
- Adsense can be used by the majority of countries because they offer different currencies when paying to publishers.
- They started PPC in 2000 and because they entered the market first they are a step in front of every other PPC program out there.
BuySellAds (Banner Advertising)
- BuySellAds only takes 25% of revenue made from adverts (compare that to Adsense’s 32%…).
- When adverts are sold, you can predict your cash flow alot easier. What you earned is fixed.
- BuySellAds supports all types of mediums being web, mobile web, RSS, tweets, apps and email. However you gain traffic, you can use BuySellAds to make money through advertisement on it.
- It can be run alongside Google Adsense adverts making you extra money on top of Adsense if you like.
- BuySellAds is extremely easy to set up. Once you have set up, BuySellAds marketplace will do all the trouble in getting you advertisers.
Infolinks (In-Text Advertising)
- Infolinks overcome banner blindness. This is when web users automatically scan past the advert because they know it is an advert.
- The adverts are linked to what the web user searched for to get to your website. Therefore, the adverts displayed will always be linked to the web user.
- The CTR for Infolinks is always incredibly high.
Ad Taily (Banner Advertising)
- As well as this, they will put your website on their marketplace for added exposure.
- Ad Taily take 0% of your earnings. What you earn is what you keep!
- Ad Taily only offers 125×125 size adverts saving you the choice of what size advert to place on our website.
- There are no time restrictions. This means advertisers only advertise for as long as they want to encouraging them to buy your advert.
Ad Dynamo (PPC)
I can assure you that Ad Dynamo’s offering is getting consistently better – unfortunately it is a a reality that we may not always be competitive against AdWords in every market, especially given the head start they have on us – but we are getting there.To counter some of our challenges, we are proud to be the fastest paying ad network in the world – something that differentiates us nicely compared to AdSense for publishers.In terms of our branding, we have positioned ourselves as a lot more personable than most rivals & this may come across as too informal, but the aim is to highlight that we’re accessible & approachable – Ad Dynamo supports customers of all sizes directly. After all, how often has Google called you to thank you for your support?Thanks again.Sean Riley, CEOAd Dynamo
- They are the fastest growing PPC program out there gaining more and more advertisers and publishers.
- Their CPC on adverts is constantly improving due to the increase bidding wars among more and more advertisers.
- They have all the features that Adsense has.
Hi, this is Pamela from Infolinks. Thanks for writing this nice review for your readers! As you mentioned, Infolinks has come out with brand new products and we're way more than just InText advertising. All of our ads are relevant to what the reader is reading so this makes them more likely to be interested and click on the ad. Thanks for posting and happy blogging 🙂
Infolinks have diversified their products to more than just in text advertising. As a publisher, I am very excited to try Infolinks out!
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From looking at the website, I think you are using Ad Dynamo. To start with, I think you should try and use someone a bit bigger than Ad Dynamo such as Adsense. That will help to increase your earnings. However, the art of making money online requires alot of detail and customizing – there is no right or wrong answer!
Hey Will, i've just been banned from adsense for a policy violation and they won't reinstate my account! I have around 100 small websites and was wondering what do you reckon is the best ad provider to go with? Thanks for your help
It depends on the total amount of impressions you get really. If you are American based, go for Media.net (but you need large websites to get accepted but they might make an exception for you with your hundreds of sites).
BuySellAds is an option but unless your small websites are gaining at least 10,000 a month, then there is not much point trying to monetize through BuySellAds.
In the meantime, you should go for Ad Dynamo. I know I don't give them the best impression. However, they pay out to different currencies and at least are a PPC program which accepts anyone.
Do not go for in text, it is rubbish basically! If you feel daring, have a play around with Chitika.
Hope this helps,
Will
Hey Will, thanks for your reply! I am based in Wales and don't get that kind of traffic so I think I'll go for ad:dynamo. I got a bit carried away with trying to make money on adsense which probably lead to me getting banned! hah. I'm now going to focus on other more profitable forms of monetisation where I can bring people more value.
Thanks for all the great advice on your website. Cheers.
Well, any more questions, feel free to ask. I would say though to try and get another Adsense account – if you are planning on using PPC to monetize, Ad Dynamo is good. However, Adsense can not be beaten.
Will
Nice , it helped me a lot !
Please tell me , which one should I use on my site ?
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