Lately, while I was looking through some of the statistics of Ask Will Online on Adsense, I came across that nearly 9% of my traffic is getting ‘unmatched ad requests’ instead of a CPC or CPM bid. What is this unmatched ad request Google Adsense displays in reports. How can a publisher and blogger reduce this?
The way you can view your unmatched ad requests if through clicking on the ‘Bid types’ column under reports. This will show you the amount of impressions you gain through unmatched ad impressions:
Unmatched Ad Requests Explained
- Show ads from another URL.
- Fill space with a solid colour.
Reasons For Unmatched Ad Requests
- You have blocked to many categories and websites in the ‘Allow & block ads’ column.
- Your content is not being bid for by advertisers. This may be because your content is poor or the topic the content is about is negligible to advertisers.
- You have too many adverts on one page (supply and demand).
- The advert type. Limiting yourself to juts text or image stops advertisers using the other type of advert from bidding on your advertising space.
- The advert size – I have found that the linked units such as the 468×15 unit has a much higher unmatched ad requests than the normal squarer adverts.
- Limiting the amount of websites and categories you block from advertising on your website.
- Write high quality content advertisers will want to bid for.
- Keep your articles to one topic to make it easy for advertisers to pick out keywords to bid for.
- Limit the amount of adverts you have on your page.
- The bigger and squarer the advert, the less chance of an unmatched ad request.