This is a guest post by Kristina Jaramillo
I spend hundreds of hours on LinkedIn every month researching, testing, tweaking and seeing what works and what doesn’t – and that’s on top of the hours I spend marketing my business and my clients’ businesses on LinkedIn. So in a week’s time I view thousands of different professional profiles. I see people who write there profile in 1st person. Others will write in 3rd person. Even the LinkedIn marketing experts say different things when it comes to whether or not you should write your LinkedIn profile summary in first person or third person. So, today with this article, I am putting the debate to rest. I’m giving you the definitive answer to whether you should write your profile in 1st person or 3rd person – along with the reasons why.
When you write your LinkedIn profile in 3rd person it reads like a boring a resume and seems very technical. Or, it can sound like you are writing a biography which is not very personal or interesting. It does not give
the reader a true idea of who you are as a business person, thought leader or individual.
When you write your LinkedIn profile in 1st person it says to the reader that “I have character and confidence in my abilities. I’m willing to tell you in my own voice.” It tells the reader that you actually wrote your
profile on your own words and took the time to personalize it.
Here is an example from one of my clients, Dan Janal, who took the time to pay attention to detail when writing his profile:
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You can read Dan’s entire profile at: http://www.linkedin.com/in/danjanal
When you write your LinkedIn profile in 3rd person you create an automatic disconnect. It’s too distant and pompous. And, it automatically makes me think of the back cover bio of an author in a book.
Let me show you what I mean. Here is a real example of someone’s LinkedIn profile summary – the name has been changed to protect the guilty:
Chris Baton is an attorney who specializes in immigration law. A large percentage of his practice is focused on immigration trials and appeals.
Chris was the former chairperson for the American Bar Association Solo and Small Firm Division, Immigration Law Committee. Throughout his career, he has served on many local, state, and federal government boards and commissions. He speaks professionally on a variety of immigration and political issues.
Many of the profiles are done this way because the user has copied a biography from their website or another source where 3rd party format is more common. This shows me that you did not put any thought or time in to
creating an effective LinkedIn profile. You need to show viewers that you care enough to connect with them on a personal level.
LinkedIn is a virtual networking platform for business professionals who want to do more business. It is the first step in building a relationship with someone. You wouldn’t introduce yourself in the third person if you
met someone at a networking event. – would you? Then why would you introduce yourself on your profile in 3rd person when writing in first person gives you a more genuine and personal touch.
Your profile should be more about the reader than you. It should provide as much value as possible to the reader and it should be used to create discussions and conversations about you, your company, your products and how you can benefit others. It should be focused on what will or can be
provided to the reader should they engage with you. Your profile is a “marketing piece” not a resume. And, marketing pieces are in 1st person!
It’s YOUR profile. You are not a reporter writing a story about somebody. Nor are you putting together a press release. You have to personalize your profile to enable a reader or prospect to relate to you. Writing in first person gives the other person more confidence and trust in you. You are
telling your own story. You need to write your Linkedin profile for the audience MOST LIKELY to read it. Remember, you write to be read.
You want to sound like you are speaking directly to someone, face-to-face, and telling them a story about your background and how they can benefit from your expertise. By writing in first person you are able to show your true character as a person and business owner.
Remember when writing your LinkedIn profile to personalize it by writing in the 1st person. Show your audience that you are just like them.
you can uncover how you can become “the trusted source for your industry on LinkedIn” by avoiding her top 14 mistakes. Get this information for free at: http://www.GetLinkedInHelp.com.