If you’re a blogger trying to increase your traffic you’ve probably read about all sorts of amazing software that can instantly attract thousands of page views without doing any work. A number of these programs tout social networking schemes whereby you generate lots of fake profiles across multiple social media sites that are somehow supposed to generate massive amounts of traffic and organic links. Sorry to burst your bubble, but that’s not the way link building works.
- Write About Topics That People Want to Read About – If no one is searching for your topic don’t be surprised if you get no traffic. Keyword research is essential so that you don’t waste your time writing about something that has little chance of generating real traffic.
- Post Often – All other things being equal the site with twice as much content get twice as much traffic.
- Choose Titles Carefully – You want to make readers curious enough to click on your link and only a strong headline will do that.
- Right Well – You want people to share your article and that won’t happen if it’s poorly written
- Deliver Valuable Content – If you’re just rehashing the same article that people have read before there’s little chance that they’ll share it.
- Be Remarkable – Contribute something to the web that hasn’t been there before and that adds value. But don’t wait for the big idea – blog everyday to increase your chances of producing a winner.
- Make It Easy To Share – Be sure to include buttons on your blog so that people can like your article on Facebook and send it out to their followers on Twitter and other social sites.
- Get Connected – Use social media to meet the influencers in your market. Do your part to help them promote their blogs and in time they will help you promote yours.
- Think Visually – Make your blog as graphically pleasing as possible so that people will feel more confident to share your information.
- Rank highly for your keywords.
One final note, use anchor text to link back to your website whenever possible. Just having a link to your homepage using your URL is okay but having a descriptive anchor text for the keywords that are targeting is much better. The higher up your link appears the more relevant and important it will seem, so don’t settle for a guest blog that only allows you one link in the footer. Very your anchor text as you post articles on other people’s sites so that it appears more natural to the search engines.
Marie Clark is a senior health writer at ElderKind. She offers advice to family caregivers who take care of elderly loved ones. She lives in New York City.