Below is a list of all the businesses I know that can relate to the BUSS 4 essay for Business Studies A2. You will also see that some businesses can apply to more than one part of business studies making them very valuable examples for when you have the exam. It is also important to know that 80% of mergers and takeovers fail within the first year. Feel free to skip to the parts most relevant to you.
Cisco took over Flip Video for $590 million – Failure
This is an example of Cisco diversifying their portfolio seeing that Cisco designs, manufactures, and sells networking equipments. However, the takeover was a failure which ended up with Cisco discontinuing the line of Flip camera in early 2011. Cisco didn’t anticipate that smartphones were going to take market share from the camera and pocket camera market. Diversifying into an extremely competitive market made this takeover high risk. They underestimated the technological advances of competitors in the same and lateral markets severely.