The marketing plan includes the following:
- Marketing objectives.
- Marketing strategy.
- Marketing budget.
- Marketing activities.
A marketing plan should:
- Set out what is going to be done when: date of launch; promotions to be done during launch; promotions to be done priorto launch.
- Who is responsible for each activity.
- The resources needed.
Benefits of Marketing Plan
- Co-ordination.
- Track progress.
- Consider all options.
- Clear direction.
Drawbacks of a Marketing Plan
- Changes in market conditions.
- Takes time.
- Miss opportunities.
