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Pros and Cons of Market Mapping

William Green
Market mapping is a method of market analysis that allows you to plot your position in the market next to that of your competitors.
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It is based on two variables of your choice on the x and y axis.

Advantages 

  • Clearly displayed.
  • Shows whole market.
  • y & x axis are adaptable.
  • Easy to understand.
  • See how competitors are doing in contrast to you.
  • Simple and visual.
  • Quick and easy analysis.
Disadvantages
  • Not accurate/specific.
  • Can be based on opinion.
  • can be biased.
  • No actual figures/stats.
  • No time basis.
  • Only based on two variables.
  • Easy to mis-interpret/get wrong.
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William Green Author
Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. He now runs others websites such as PoemAnalysis.com and RestoringMamods.com . After completing a Masters degree in Automotive Engineering with Motorsport, Will now works at McLaren designing super cars. You can follow him @willGreeny.

5 Comments

  1. Anonymous July 6, 2014

    🙂

    Reply
  2. Bhavin Gami October 20, 2015

    helped a lot i achieved an A in my gcse

    Reply
  3. your mum April 7, 2016

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