The example for Marks and Spencer is about the business’s corporate social responsibility. This is basically to do with things such as carbon emissions, natural resources, acid stripping, rising sea levels, melting ice caps, forest fires, over consumption, destruction of habitats and the business’s global footprint.
Strategy is the direction and scope of an organisation over the long term: which achieves advantages to the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations.
Resources are skills, assets, finance, relationships, technical competence and facilities. Why do companies choose to be corporately socially responsible?
- Brand Image – The public are ever more aware of the environment and the impact the human race has had to the environment. In reducing the global footprint will make people feel better when purchasing goods/services from the business. It can be used as a USP.
- Because they actually care – Some businesses actually care for the environment more than just making money.