This post has all you need to know about the Marketing Mix. This post covers PLACE.
The Marketing mix can be best described through one quote:
The Marketing Mix contains for main categories that all begin with the letter ‘P’:
– Product (or service)
Now, Place is basically how do you sell your product to your target market, where do you sell your product to the customer. It’s all about the best place and way to sell your product to your target market. Yes you can try to sell it to customers, but place is how to sell it to your specific target market. Now with any one element of the mix you must ask yourself questions to help identify it’s importance.
Place – Distribution
The Role of Wholesalers – Should you include and use wholesalers in your distribution channel?
Choosing a Distribution Channel
Factors to consider with Place
‘If a man can make a better mouse trap, though he builds his house in the woods , the world will make a better path to his door’
(if the product is good enough, customers will come and find you)