As a blogger, you may think your providing your readers with information they need and is relevant to them, but the majority of the time, its not. This is a problem as the visitors will look at your content, see it’s not what they are looking for and leave the web page, increasing your bounce rate (which is bad).
I have been using this method ever since for around 2 weeks now and it has turned out to be very effective. However, it does require the majority of your blog’s traffic comes from search engines.
With Blogger, you can find out where your traffic is coming from. Go into ‘Stats’ tab and click on traffic sources which will show you all the websites that gave your traffic. As well as this it shows what people searched for on search engines at the bottom such as Google, Yahoo, Bing, MSN etc.. (Google Analytics provides more detailed results but Blogger is good enough)
Now, with the search results, see what pages they landed on from their search results and ask yourself this question, “Does the search they typed in match the content from the article they clicked on?” If the answer for you is yes, then good job. Otherwise, do something about it!
For example, if someone on Google searched for “Manchester United top goal scorer” and got an article about “Manchester City’s top goalscorer”, make a article about Manchester United’s top goal scorer.
It’s basically you learning from mistakes. Your correcting and providing content and information the visitor actually searched for. Since I’ve used this method, my bounce rate has decreased by half and the time people are on my blog has increased. It really does work.
There’s no point in providing information visitors didn’t search for, so change it!